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Monton presents: Fashion on Film

CELEBRATION
LAGERFELD CONFIDENTIAL / LAGERFELD CONFIDENTIEL
MARK JACOBS & LOUIS VUITTON
PUNK ROYAL – A BRAND ON THE ARSE / PUNK ROYAL – ET BRAND PÅ RØVEN 
USELESS / WU YONG

The worlds of fashion and film have always been close cousins. Many a world-famous fashion designer began his meteoric rise in the film set costume shop, and many trends have become popular among the masses thanks to film. For example, Givenchy achieved his international fame through Audrey Hepburn, who wore his creations in “Breakfast at Tiffany’s”, “Sabrina” and “Funny Face”. Their friendship and collaboration lasted 40 years.

The Monton fashion brand is pleased to present, for the first time, a special BNFF programme of fashion films. The selection of films consists of documentaries from the past few years which take a look into the backstage areas of the fashion world. In addition to glitz and international celebrity, you will also find much hard work, compromise (both with oneself and others), critical deadlines, and both major and minor miscues…

The name Karl Lagerfeld is familiar to every “afashionado”. In “Lagerfeld Confidential” the charming old gent lets the camera follow him in moments both public and private. Although one suspects that no one can ever completely get to the bottom of such an intriguing persona, the film is an enjoyable one and many interesting things are disclosed.
“Punk Royal” on the other hand tells the story of how a small Danish brand developed – rapid growth followed by a painful fall. The film is a good example of how anyone can be a success if they have an exciting idea, but what you achieve can quickly disappear. Jia Zhang-ke’s film “Useless” takes us to China, on the other hand – the film shows us people sewing in a factory between shots of the local fashion designer Ma Ke’s first collection becoming completed.

Director Zhang-ke has said that clothes not only cover our body but tell stories. I hope that the films screened in the first programme devoted to fashion films will tell viewers stories in such a way that the fashion world, which often seems mysterious and slightly supercilious, becomes more understandable and down-to-earth. Fashion does not have to be an elusive dream played out by models on long catwalks and on the pages of glossy magazines. Fashion is everywhere, for everyone. You and me, we are both in fashion.

Helen Meius
Monton Marketing Manager













prg. mart kalmo